Earlier in the previous week, Aditya Birla Health Insurance announced that it has formed a partnership with foreign bank Citibank with the aim to sell its products to the bank’s customer base.
Speaking on the announcement, Aditya Birla Health issued a statement which reveals the insurer’s aim at combining synergies to enhance the reach of health-based protection solutions to Citibank’s consumer client segments.
Furthermore, the CEO of Aditya Birla Health, Mayank Bathwal, also gave a statement which reads, “This collaboration is a further step towards strengthening distribution reach of Aditya Birla Health to provide appropriate health protection solutions to the Citibank clients.”
As per reports, since Aditya Birla Health is an arm of Aditya Birla Capital, the partnership will be a corporate agency partnership.
Additionally reports also state that through this tie-up, the health insurer will market its chronic management program to suit the needs of Citibank customers and also advertise its retail products along with add-on services like health returns (that gives reward points for staying fit).
Speaking on the announcement, Sharad Mohan, Head Retail Bank-Citibank stated, “With this partnership, we will be able to offer a larger product suite for our clients to choose from.”
Aditya Birla Health Insurance is a joint venture between MMI Holdings of South Africa and Aditya Birla Group.
Having roughly 17,100 direct selling agents, Aditya Birla Health also has nation-wide distribution presence in over 650 cities through partner offices and branches along with nine bancassurance partners.